• A digital informational poster about Archive, a tool for film photographers to connect negative sheets with digital metadata using QR codes, making it easy to find negatives and organize film work.

    TRY ARCHIVE: Digital Tool for Photographers

    Developed a multi-channel digital strategy that boosted adoption by 200%, bridging the gap between film photography and digital tracking.

  • Woman smiling and celebrating outdoors in a river, holding a large backpack overhead, surrounded by green trees and mountains.

    Merrell Hike Club

    Drove a record-breaking 20M+ impressions through influencer seeding and celebrity collaborations, amplifying Merrell’s brand presence.

  • Three young men sitting around a wooden dining table with laptops, working or studying together in a cozy cabin-like room.

    LUMIX Presents: Shutter Showdown

    Produced a reality-style content series featuring filmmakers in creative challenges, generating 10.2M+ impressions and premiering at Sundance 2024.

  • Black background with white logo and text for Alpha Industries Inc., featuring a stylized 'A' with lines and the company name beneath.

    HERCULES NEW YORK: Strategic Campaigns

    Executed high-level brand strategy and creative direction for Hercules NY, bringing innovative concepts to life.

  • A young man wearing a yellow beanie and gray hoodie, with a blue towel draped over his shoulders, leaning on a white lifeguard tower at a beach, with a Ferris wheel in the background under a clear blue sky.

    IMGN MEDIA: S5ii Camera Release

    Led creator partnerships and content activations for the global launch of the S5ii camera, ensuring high-impact visibility across digital platforms.

  • Person lying on a bed reading a book in a room with brick walls and a small lamp overhead. The image appears to be a tutorial about making a tiny movie set.

    Shorty Award: LUMIXUSA

    Led strategic partnerships and influencer collaborations, earning industry recognition for innovation in content marketing.

  • A man in glasses and a blue hoodie, holding a black electric shaver, describes it as a product designed to tackle electronic waste, with a background showing a colorful hat logo and framed artwork.

    Shorty Award: Panasonic - The Lab

    Designed a creator-driven initiative that positioned Panasonic as a leader in digital storytelling, recognized by the Shorty Awards.